Pedro Roseira is CTO and partner at booldata, where he combines over a decade of Business Intelligence expertise with strategic vision to help organisations transform data into competitive advantage.
Today he leads technical strategy on Microsoft Fabric and Power BI: migrations from fragmented spreadsheets, governed semantic models and delivery patterns mid-sized teams can run without a heavyweight programme. His economics and engineering background means he is often in the room where a business question meets an architecture choice—what to build first, what can wait, and how to keep momentum.
At booldata, Pedro leads the technical strategy behind agile BI solutions that grow with client ambitions. He’s particularly passionate about helping mid-sized companies navigate the transition from fragmented data tools to unified analytics platforms, ensuring they can make confident decisions in complex markets without sacrificing agility.
Based in Porto, Portugal, Pedro has worked across industries—from automotive to manufacturing—where getting insights right means staying competitive. His focus remains on delivering solutions that don’t just answer what happened, but guide organisations on what to do next.
You will often find his posts here on Microsoft Fabric and Power BI delivery, platform updates worth acting on and field notes from events such as Future Labs Live. If you want to compare notes on your Fabric or Power BI roadmap, get in touch.
